10 Of The Best Publicity Stunts Of All-Time
Roll The Dice
Gnuf.com, a gambling website, created the world’s largest dice roll by dropping two dice from a mountain in Greenland. The dice weighed nearly half a ton and people could bet on the number the dice would land on.
A company called ProShade attempted to create a memorable campaign by offering the National Park Service money in order to paste their logo on the heads of the Presidents on Mount Rushmore. The deal didn’t happen but ProShade got a lot of publicity instead.