10 Ways Supermarkets Trick You Into Spending More Cash
Most supermarkets display the price without the dollar sign and use only numbers. Psychologically, when people look at a dollar sign, they think about spending; however, when they look at numbers, they think about saving.
It is not surprising that people are most attracted to shiny items. Whether it is a shiny diamond or a shiny new car, people are used to equating shininess with desire and quality. This is the main reason stores spray mist on their vegetables and fruits on a regular basis. It is known to in fact rot the food faster, but it makes the food look better and increases the conversion rate.