10 Ad Campaigns That Didn’t Translate Well
Coors is just next to Budweiser when it comes to popular United States domestic beer companies. Perhaps they could get over the hump if it wasn’t for an unfortunate translation of their slogan, “Turn it loose.” You’d think it’d have some repercussions, and Spanish countries had it translate to “suffer from diarrhea.” Ironically, that unfortunate translation isn’t completely off.
Another unfortunate translation when it comes to liquids and slogans in Spanish-speaking countries also happened with the American Dairy Association’s “Got Milk?” campaign. That slogan translated to “Are you lactating?”